Digital Strategy Archives

How to Train Google Ads Automation to Find High-Value Customers, Not Cheap Clicks

Our Archive

More News & Blog

How to Train Google Ads Automation to Find High-Value Customers, Not Cheap Clicks

April 14, 2026
in Digital Strategy
Richard Bergér

The Signal Strategy That Separates Winning PPC From Wasted Spend Google Ads automation isn’t a black box where you drop in a budget, a loose product idea, and hope for results. It’s a learning system that gets smarter based on the signals you provide. Feed it strong, accurate data, and it will outperform any manual […]

What Google’s 2026 Predictions Mean for Digital Marketers

Google Is Telling Marketers What Comes Next – Are You Listening? We made it to 2026, and the digital marketing landscape is poised for transformative shifts that go beyond incremental tech upgrades. It’s time for brands to rethink how they connect with audiences in fundamentally human ways. Google recently released a set of 2026 marketing […]

The Key Benefits of QR Codes

April 6, 2023
in Digital Strategy
Richard Bergér

In Defense of QR Codes: The Digital Strategy Helping Hand You Didn’t Know You Needed Ah, the mighty QR code. These ubiquitous squiggly squares have taken over many transaction patterns since the onset of the pandemic. According to a prediction by Insider Intelligence, more than 94 million U.S. consumers will use smartphone QR scanners this year – […]

Have We Entered a New Era for Digital Discovery?

Marketers Rely on Native Search Behaviors – but Have Customers Adopted New Ways of Being Online? We are experiencing a moment of never-before-seen uncertainty in the digital space. Twitter is a minefield, Microsoft and Apple are making significant advances in advertising technology, and search engine usage is more fragmented than ever. As Forbes put it, traditional uses […]

LET'S HAVE A CONVERSATION: 800.536.6637

We use

Learn more.