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The Case for Adding Digital Marketing to the Menu

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The Case for Adding Digital Marketing to the Menu

Why Do Restaurant Marketers Want to Level Up Their Digital Marketing? The digital landscape has a lot to offer – AI, image generation, automation, etc. – but when it comes to restaurant marketing, some good old-fashioned digital marketing is at the top of the wishlist. According to a recent article, up to 46% of restaurant […]

Quick Service Restaurants: This Is the Case for Investing in Local Advertising

August 20, 2024
in Marketing, Restaurant and Food Service
Richard Bergér

Local Flavor: How Community-Centric Ads Can Boost Your Restaurant’s Success In the world of Quick Service Restaurants, differentiation remains the most important strategy on the block. As competition intensifies and consumers become more discerning, QSRs must leverage local advertising to connect with their immediate communities effectively. Why is local advertising essential for business growth and […]

Stop The Fryer – Gen Z Has Entered the Restaurant

What Does the Online Generation Want from Restaurants? When restaurant marketers try to appeal to Gen Z, it’s a bit like answering the question, what do you serve to the person who has everything? Gen Z spends up to 75% of their time online – so brands that want to stand apart need to step […]

Restaurants – Are You Ready to Stack Your ROI?

What Exponential ROAS Looks Like in the Food Service Industry Restaurant marketers, we feel your pain. The food and beverage world operates on thin margins and has experienced more upheaval than ever before in the past few years. However, a solid marketing and ad spend strategy can be transformational for restaurants. If you are a […]

When a Beefed-Up Marketing Budget Makes Sense for Restaurants

What Can Restaurants Do with Higher Marketing Spend? In the food and dining business, margins are thin. And yet, people everywhere eat meals multiple times a day – and for busy people with limited time, eating out is a crucial part of the weekly diet. For some restaurant companies, it makes sense to increase their […]

Why Should QSR Chains Work with Local Community Partners?

A Case Study on Effective Community Participation for Restaurant Chains Quick-service restaurant (QSR) chains are not inherently known for having a familiar, human presence in communities. However, they can benefit significantly from working with local partners for several reasons. Partnering with local organizations, events, or charities can enhance a QSR chain’s visibility and create positive […]

Your Independent Restaurant Needs a Marketing Plan

Why Restaurants Have Been Slow To Adopt Digital Marketing – and How They Can Get Started Did you know that only 56% of independent restaurants have an email marketing strategy? It is no secret that the restaurant business contends with tight margins and that every ounce of labor counts. However, the returns that many independent operators might be missing out on are […]

How To Avoid a Restaurant Marketing Campaign Flop

April 25, 2024
in Marketing, Restaurant and Food Service
Richard Bergér

Risk-Taking Makes Sense for Restaurant Marketing…To An Extent No, McDonald’s does not need chicken wings – and no, customers don’t flock to Applebee’s for premium hand-cut stakes. Unfortunately, both of these flops were actual mistakes that cost restaurant businesses millions. In an industry with tight margins and where every marketing idea could make or break […]

What’s On The Menu? Let Your Customers Tell You

The Benefits of Co-Creating Your Food Brand Restaurant brands have an exciting amount of leeway when it comes to marketing – after all, food is fun, and eating is something people do every day. But are restaurants ready to fully enter an era of co-creation? Many quick-service restaurants are already collaborating with influencers, chefs, and even customers […]

Are Food Reviewers Still Relevant?

Restaurants – Here Are Some Do’s and Don’ts When Dealing With Food Reviewers For restaurants, marketing is most effective when it celebrates the great flavors, experience, and service customers can expect. In a sense, a glowing review from a food critic should accomplish all of these goals. When a reputable food reviewer publishes a stellar review, it […]

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